BUSINESS IDEA
Järva Discgolf Park (JDP) is a company that is managed with the purpose
to offer a complete discgolf experience.
The goal is to provide the visitors a relaxing activity in a pleasant environment,
where the sport experience and the aesthetic expression go hand in hand.
THE SERVICES THAT WE OFFER ARE:
* Sales and renting of discgolf equipment.
* Sales of eatables and beverages.
* Management and maintenance of the course and the course equipment.
* Running of the website.
* Advisory service for players.
.
TARGET GROUP
The biggest target group is recreation players. Anybody can visit and play the
course.
Järva Discgolf Park is however also suitable for tournament play. The most
prestigious tournament in Europe; Stockholm Discgolf Open, is played every year
at JD
QUALITY
JDP has the ambition to have a high quality for the whole establishment to a
reasonable price.
ENVIRONMENT
Planning, management and maintenance of JDP is done with care of environmental
issues. JDP is a more environmentally friendly alternative compared to many
other sports arenas.
JDP offers recreation in a treated natural environment. The ambition is to start
out from the given conditions and create an establishment that causes a small
influence on the environment.
MANAGEMENT
The company Järva Discgolf Park was established in 1995 by Mats Löf.
The company have a right of use of the area with the city of Stockholm. All
maintenance of the area is handled by JDP.
STAFF
The owner Mats Löf is educated in arts and have more than 20 years experience
of discgolf as a player, tournament director etc.
The company has 4 seasonal workers plus idealistic consultant help from Mats
brother Jonas Löf. Jonas is a landscape architect with 12 years of professional
experience.
Jonas have also played discgolf and worked with development of discgolf for
more than 20 years.
DEVELOPMENT
Järva Discgolf Park is a company that besides the management of the course,
also works with development of discgolf.
JDP is Europe's first pay to play course and one of the first pay to play courses
in the world. JDP has the ambition to open more discgolf establishments in the
future. JDP can offer a complete discgolf concept based on the aforementioned
business idea.